Latest Tourism Developments in Thailand
Thailand's tourism sector continues its remarkable recovery in September 2025, with international arrivals showing strong growth across all major tourist destinations. The Tourism Authority of Thailand (TAT) reports that visitor numbers are now approaching 90% of pre-pandemic levels.
Key Tourism Statistics
Bangkok, Phuket, and Chiang Mai lead the recovery, with hotel occupancy rates averaging 75-80% during the peak season. The newly introduced Digital Nomad Visa (DTV) has attracted over 50,000 long-term visitors, contributing significantly to local economies.
Regional Highlights
Southern Thailand's islands, including Koh Samui, Koh Phangan, and Koh Tao, report bustling activity with the return of international diving enthusiasts and beach lovers. The eastern provinces, particularly Pattaya and Rayong, have seen increased domestic tourism alongside international visitors.
Economic Impact
The tourism sector's recovery has provided a significant boost to Thailand's economy, with tourism revenue projected to reach 2.5 trillion baht by year-end. Small and medium enterprises in tourist areas report improved business conditions.
Looking Ahead
With the high season approaching, industry experts remain optimistic about continued growth. The government's focus on sustainable tourism and improved infrastructure continues to enhance Thailand's appeal as a premier tourist destination.